OUR STORY
After the mega success of our first edition in 2021 – where both partners and students went completely wild – we knew: this story deserves a kick-ass sequel. And so, the next-level knaek.box was born.
The vibes after that first edition were insane! The enthusiasm was overflowing, and it wasn't just a sign to us that we had created something cool. The partners and students felt it too. With that energy, we managed to secure a legendary lineup of well-known names for the new knaek.box. Think Coca Cola, Fanta, Haribo, Jelly Belly, Hero, and many more. This box is not just a sequel – it's bigger and better!
The launch of this new edition is our way of showing everyone: your support makes it possible for us to keep grooving and innovating. From the explosive first edition to this next-gen knaek.box, our story is a rollercoaster of passion and fun!
The knaek.box 2.0
Imagine this: second beers for free, cool discounts everywhere. Knaek is your student hero. After a smashing debut, it's time for more. New partners, cool brands like Coca Cola, Fanta, Haribo, Jelly Belly, Hero, and more. This is the upgrade you've been waiting for. knaek.box is back, bigger, bolder, and ready to rock your student life!
The process
During the lockdown of 2021, we surprised students with the knaek.box when Knaek discounts couldn't be used at partners. The success of the first edition inspired us to launch a second edition, now with bigger brands. How do you make those boxes valuable? How do you fill 25,000 packages and ensure they reach the students? Months of brainstorming, making deals, creative thinking, and assistance from our friends at Voorne Putten Werkt have led to the success of the knaek.box.
The result
With just 4 dedicated team members in the Netherlands, we can be incredibly proud that this has come to fruition alongside our regular work. And the end result? It's simply amazing: your knaek.box is packed with 20 top items from the coolest Dutch brands for students. And let's be honest, as a Knaek member, you're the absolute VIP who gets to request and pick up the knaek.box completely free of charge, first in line. Let's go!
