OUR STORY
After the mega success of our first edition in 2021 and the hit of 2023, we knew this story deserved a kick-ass sequel. And thus, the next-level knaek.box of 2024 was born.
The vibes from those earlier editions were insane! The enthusiasm was overflwoing, and the partners and students felt it. With that energy, we managed a legendary line-up for the new knaek.box. Think about Coca Cola, Doritos, Mentos, Anta, and many more. This box isn’t just a sequel – it’s bigger and better!
The launch of this new edition is our way of showing everyone: your support makes it possible to keep grooving and innovating. From the first edition to this next-gen knaek.box, our story is a rollercoaster of passion and fun!
The Knaek.box 3.0
Imagine this: second beers for free, awesome discounts everywhere. Knaek is your student hero. After a smashing debut and a successful second edition, it's time for the next step. New partners, top brands like Coca Cola, Doritos, Mentos, Anta, and more. This is the upgrade you've been waiting for. knaek.box is back, bigger, bolder, and ready to rock your student life!
The process
During the 2021 lockdown, we surprised students with the first knaek.box when Knaek discounts couldn't be used at partners. The success of the first and second editions inspired us to launch a third edition. This time, we filled 15.000 packages with larger brands. How do you make these boxes valuable? How do you ensure they reach the students? Months of brainstorming, closing deals, creative thinking, and help from our friends at Studentenbox led to the success of knaek.box 3.0.
The result
With just 4 dedicated team members in the Netherlands, we can be incredibly proud that this has come to fruition alongside our regular work. And the end result? It's simply amazing: your knaek.box is packed with 18 top items from the coolest Dutch brands for students. And let's be honest, as a Knaek member, you're the absolute VIP who gets to request and pick up the knaek.box completely free of charge, first in line. Let's go!
